The South Luangwa National Park is one of the most incredible places in Africa. We want to keep it that way. That’s why we are passionate about our Ethical Guiding Policy; it’s the benchmark for everything we do.

The South Luangwa National Park is managed by the Zambia Wildlife Authority, who enforce regulations to protect the environment. We commit to abiding by these regulations at all times. This means we will never damage the environment by driving off-road. We will never overcrowd a wildlife sighting. We will never intentionally cause stress to an animal or influence a hunt. And we always give animals right of way.

But ethical guiding is about much more than just following official regulations. It’s the fundamental philosophy of our company.

For us the point of coming on safari is to experience wild animals, behaving naturally, in their natural habitat. If you lose any of these elements, you lose the essence of safari.

So we commit to keeping our impact on the natural world to an absolute minimum. We will always avoid intentionally interfering with the wildlife around us. And you can be sure we won’t compromise these principles for a cheap safari thrill!

Gavin is the perfect safari guide: very knowledgeable, good social skills, humorous and what really impressed us: he sticks to his ethical principles. All in all a wonderful experience!

Livia and Andi


And the best bit? By doing things right you get rewarded with safari karma.

Yup, we believe safari karma to be a genuine phenomenon. You do things right and the South Luangwa will reward you with incredible sightings. We’ve seen it so many times, it can’t be coincidence!

And even if we’re wrong about safari karma, is there anything better than lying in bed, reliving the amazing experiences of the day, knowing that you only had a positive impact on the world around you?

We want to be part of the solution, not part of the problem. By joining us on a Jackalberry Safari you can be confident that you will be part of this solution too.

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