Responsible safari guiding and why it matters

The South Luangwa National Park is one of the most amazing places in Africa.

We are passionate about keeping it that way, which is why we follow our Responsible Safari Guiding Policy – it’s the benchmark for everything we do.

We believe that safari tourism has to be sustainable and ethical or we risk destroying the last wild places that Africa has left.

There are a number of dos and don’ts when it comes to responsible wildlife viewing, but for us, ethical safari guiding means:


  • We won’t cause untold damage to the environment and break the law by driving off-road.
  • We’ll never overcrowd a wildlife sighting and cause stress to an animal.
  • We don’t influence hunts and we always give animals the right of way.

For us, the point of coming on safari is to experience wild animals, behaving naturally, in their natural habitat.

 If you lose any of these elements, you lose the essence of safari.


And the best bit? By doing things right you get rewarded with safari karma!

Yup, we believe safari karma to be a genuine phenomenon. You do things right and the South Luangwa National Park will reward you with incredible sightings.

We’ve seen it so many times, it can’t be coincidence!

And even if we’re wrong about safari karma, is there anything better than lying in bed, reliving the amazing experiences of the day, knowing that you only had a positive impact on the world around you?

Gavin is the perfect safari guide: very knowledgeable, good social skills, humorous and what really impressed us: he sticks to his ethical principles. All in all a wonderful experience! Livia and Andi


We want to be part of the solution, not part of the problem.

By joining us on a Jackalberry Safari you can be confident that you will be part of this solution too.


Is responsible travel important to you?

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